JASMINLOOK was founded in 2020, when our founding team initially saw a niche in the market for an affordable, off the peg, ready-to-wear DESI FASHION CLOTH collection. With a strong understanding and experience in retail, JASMINLOOK grew its retail brand into the online world. Besides the initial challenges and struggles with launching JASMINLOOK as one of the Asian fashion online labels, our team was adamant on getting our brand story available to the modern fashion forward woman.
JASMINLOOK’S comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. Our team of buyers work constantly to bring together a curated edit of ethnic wear, which ensures versatility and style.
As JASMINLOOK grew online, so did our product portfolio. We subsequently ventured into Accessories labels to fortify our offerings. Our commitment to featuring the best value and unique outfits, inspired by western silhouettes, rich fabrics and artisanal embroidery techniques, were available to the wider market.
Today, JASMINLOOK has an international presence in over 20 countries, throughout the UK and much further afield. We are recognised for our unique identity and distinctive designs, inspired by mesmerising colours, patterns, textures and hand-craft techniques from around the world.
